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Created in 2003 by Régis Rolland, a snowboard pioneer who embodied the genius of skiing in the legendary Apocalypse Snow trilogy from 1984 to 1986, APO has established itself as a major player in snowboarding in France. Its know-how, its strong graphics and its team of emblematic riders have largely contributed to the success of the brand. In 2005 the brand was enriched with a patented double entry binding that is as easy as it is quick to use: the Dual Entry System.
The only snowboard brand to diversify into skiing in 2008, APO is gaining momentum with the arrival at the end of 2011 of international star Sammy Carlson, 5 times X Games medalist. In 2012, APO launched its first APO Snow application. In 2013, the offer was enriched with a textile range. The APO ski and snowboard collections are designed in France and produced in Europe.